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  • SanDisk debuts 32 GB SDHC card


    SanDisk Corp., a provider of flash memory cards, introduced its fast 32-gigabyte (GB) SDHC card. The 32 GB SanDisk Extreme SDHC card at up to 30 MB/s (megabytes per second) read and write speeds combines performance with storage capacity, which helps digital photography enthusiasts utilize the advanced features of DSLR (digital single-lens reflex) cameras.
    “The market for entry to mid-level DSLR cameras is growing, and SDHC is becoming the de-facto card format for these devices,” said Susan Park, director, retail product marketing, SanDisk. “Our card’s 32 GB of storage and up to 30 MB/s read & write speeds enable DSLR users to shoot without worrying about storage or speed limitations. SanDisk Extreme SDHC cards provide consumers with a more enjoyable user experience, letting them focus on what is really important – the images that they are capturing.”
    A memory card’s write speed plays a crucial role in the overall system of the camera when taking pictures in rapid succession. If a card cannot process data quickly enough then the burst mode shooting may pause unexpectedly as the card catches up to the camera. Burst mode bottlenecks can lead to missing “the” shot, especially at sporting or other fast-motion events.
    The
    SanDisk Extreme SDHC card offers high data-transfer rates, giving consumers a memory card fast enough to unlock the full capabilities of their DSLRs.
    The
    32 GB SanDisk Extreme SDHC card adheres to the SD Association’s new Class 10 specification, which exceeds requirement for high definition (AVCHD) video recording. The card offers a sustained write speed fast enough to ensure high-definition video recording and capacity capable of storing 160 minutes of full HD 1920x1080 pixels at 24 Mb/s (megabits-per-second) data transfer rate.
    The newly released DSLR camera models like the Nikon D90 and D5000 offer consumers the ability to record HD videos, producing large files that can fill lesser-capacity cards. The high-megapixel DSLRs can also generate massive still images like those produced in the RAW format used by professional photographers who want to take advantage of the enhanced picture quality and flexibility that RAW allows during post production.
    RAW images demand up to ten times as much storage space as regular JPEG images, and when taken in rapid succession during burst mode can quickly fill smaller storage cards.
    The 32 GB SanDisk Extreme SDHC card can store up to 2500 RAW3 images, providing photographers with piece of mind and confidence that they will not run out of space for their images.
    SanDisk Extreme SDHC cards operate at extended temperatures ranging from minus 13 F (minus 25 C) to 185 F (85 C). These SDHC cards are also fully compatible with any camera, card reader or other device that supports SDHC cards.
    When placed in SanDisk’s new ImageMate Multi-Card USB (universal serial bus) 2.0 reader/writer, the SanDisk Extreme SDHC card transfers images and video to a computer at rates of up to 30 MB/s. The card’s fast data transfer rates enable photographers operating under tight deadlines to maximize critical workflow and enter post production, as quickly as possible.
    An SD card’s speed Class is based on its minimum data-transfer rate, and is used to ensure high-quality video recording standards. The SD Association added Class 10 as part of the SD 3.0 specification released earlier this year.
    The SanDisk Extreme SDHC 32GB cards will be shipping worldwide to major retailers in August this year. Also in August, the current 4, 8 and 16 GB capacity SanDisk Extreme SDHC cards will be upgraded from Class 6 to Class 104.

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